Paring it down

After my little clean up episode, I decided to pare down to my main goal with what I am doing here.

My purpose is to make jewelry, and sell it. That's it. Relatively simple.

Because I used to want people to like me, I would give away free information, articles etc. However, it doesn't pay the bills, especially when none of that increases sales. Therefore, I'm not going to do that anymore.

I've thought of writing articles for the mags - but somehow I don't think that will work for me, because I think there are many better teachers out there than me, and because I can't see myself making an income on that. I'd make better income on a how to booklet....

HOWEVER - a how to booklet's success depends on people who really want to know HOW TO do what you are doing. Rarely does a person ask me how I've done something. So the how to booklet is also not happening at this point. If I get enough requests to where I consider this viable, I might do it.

I had considered getting my jewelry in mags and was even asked to send a piece in. However, there is no payment for that either, other than exposure. It may generate increased jewelry sales and it may not. It's "iffy". Therefore I've decided not to do that either.

I want to make jewelry and sell it. In order to sell it, I have to market it. But in order to sell it well, I have to market it to the right market....and I don't feel marketing to other artists is how to do it. Yes, that does generate a few sales - especially of my focal beads. However, in regards to my finished jewelry pieces, my marketing needs to be to people who wear finished jewelry items and who are not designing their own finished jewelry items.

So in paring down my thoughts on doing this and that, I have come to the main conclusion my goal is to make jewelry and sell it. Just saying it over and over gets my mind set in the right mode for design and target marketing.